Thursday , 13 May 2021
Branding is like a person's fingerprint, showing your customers how your business is distinctive from the competition. It involves creating an image for your company that reflects your style and your goals in a way that appeals to your targeted customers.

The Breakdown of Branding Your Creative Business

Vintage Branding Iron

Vintage Branding Iron | by: bellalulu

Article by:  Jacqueline Jewelry

Branding is like a person’s fingerprint, showing your customers how your business is distinctive from the competition. It involves creating an image for your company that reflects your style and your goals in a way that appeals to your targeted customers.
As you develop your brand the key is to identify and describe your business in a way that your customers will accept. Managing your brand comes with the steps you set up to make sure you are consistently delivering your brand promise to your customers and your target audience. The branding process translates your attributes into various tools that deliver your message to the mind of your audience. So how do you make sure your fingerprint is translated the right way?

Take a look at how the branding process works:

1. Discovery Identify what type of business you are, what you can be, and what you want to be. Next, take a look at the competition, perceptions of your industry, and challenges to growth. Lastly, write down attributes that describe your brand.

2. Foundation Translate the information from Discovery to define your brand promise, story, tagline, language, and to create imagery tools to guide your brand.

3. ExpressionYour brand comes to life with your marketing communications from ads to brochures, posters and your web site. Your brand Foundation tools help focus on how the visual Expression of your brand will motivate your targeted customers.

4. StandardsThis is all of the critical information regarding your brand, from your distinctive brand story to technical specifications of logo usage. Having these details on hand insures that everything is consistent.

5. Education & LaunchThe best way for a project to succeed is understanding how to deliver the message. Make sure as that you understand your brand and the goals.
The difficulty isn’t as much a perfect strategy, but to be focused, differentiated, and consistent. Having a targeted brand assures that you deliver the best first impression to your customers. Having the tools supports the delivery of your message. Offering value to your customers helps build your brand and your reputation. Are you prepared to deliver your message?
Remember…first impressions count so if you fail to get your message across and don’t know why then look at your brand!

Can you answer these three questions?

What do people value most about your organization?

What makes you distinctive from your competitors?

What is it that you do well and consistently deliver to your customers?

Find more great articles here>> Jacqueline Jewelry



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  1. Thanks for sharing Tim !

  2. Thanks so much for explaining branding our businesses.

  3. We hear so much about branding. This article really helps define what it can mean to us. Thanks!

  4. Going to answer all the questions and figure out my brand! More later.
    Thanks as always for clear insightful articles.

  5. Great info Tim! Branding is the visual way potential customers and visitors learn to recognize and trust your business. Branding is both visual and perceptual. What do you think of when you see the Apple logo? Or the Nike swish? It’s not just a symbol you recognize – it ties you to the product immediately – you trust it for quality, integrity, and innovation. It makes you feel something because it has meaning to you. You take the message and convey that through consistent use of colors, fonts, images, tag lines, etc. Use it everywhere – specially at your social networking places and your web site!
    High Time Web Design specializes in brand identity for small biz and artists in an affordable way.

  6. Thanks for breaking branding down. I will work on it.

  7. Working to ‘polish’ my brand is my current project. If I could go back I would have fine tuned everything when I started on Etsy. At this point I have to find time bwtween other projects, and my patience is getting a little workout.
    We do what we love, not what is easy.

  8. These are good questions. I know the answer to these questions, now I just have to translate it into brand. Quality, Creativity, Affordability.

  9. Ouch! Those branding irons caused lurid images of screaming calfs to pop in my head! Anyway your tips are spot on! Thanks.

  10. Great article and helpfull. Thanks for sharing

  11. OH I totally agree with you! Branding is everything when it comes to how you want to be represented. Your tips are so on point! I especially love the first question to ask … what is your value to others. Great article!

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