Wednesday , 28 October 2020

Tips On Getting Your Handmade Craft Featured In A Magazine

I have been screaming it from the mountains so if you have been out of earshot I will tell you now. The Better Homes and Gardens Christmas Ideas Magazine released yesterday and my Pocket Peeper Stockings are included in it!
Even though it was completely a shock to have been found on Etsy by a powerhouse of a magazine such as Better Homes and Gardens, I suppose I have been working towards something like this for a while…on accident. Here are a couple of tips that I think helped them find me.

Renewing your product on a regular basis. No one wants to go through 80 pages of the item for which they are searching Etsy. Renewing your items on a regular basis will keep your items at the top of the search. I keep my Holiday items in my shop year round and I am sure that helped them find my work when they were searching for Stockings in April!

Tagging. Tagging correctly helps people better find your items. Remember not to include potential uses like “Stocking Stuffer” That is a misuse of tagging in the Terms of Use for Etsy. Use keywords like colors included in the item. The pattern of the fabric. The season. Many of these terms will better assist people in finding your items.

I cannot stress photographs enough. Good clear photos from several angles helps everyone see your items better. I chose to stick with straightforward photos, normally you don’t find a lot of artistic photography in my shop. I want to keep it straight forward so you can tell what you are looking at. The colors are true to the item (on my computer as different monitors display different colors, but don’t get me started on that). If you are in poor lighting you can find internet tutorials on how to make your own lightbox for cheap.

I hope this helps you all a lot. I have experienced a lot of trial and error over the years with this and I really am blessed to have had this opportunity. Without Etsy this wouldn’t have happened! Thank you Etsy and Thank you Better Homes and Gardens!

Pocket Peeper Holiday Stocking - Rockin Retro

Pocket Peeper Holiday Stocking - Rockin Retro


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  1. Congratulations on your publication. Christmas is a great time to promote your items as people are always looking for something different to give as a gift. Make sure you can deliver though and make your last order date clear.

  2. Congrats! Good for you! And thanks for the ideas! One of my Etsy friends has been singing the praises of submitting work to magazines for months now. Several of her jewelry pieces of have been included. I’ll give this idea some extra thought.

  3. I’ve just discovered your blog and I’m new to Etsy. From the few posts I’ve read already I’m sure I’ll be back everyday for more advice. Congratulations for being included in BHAG Christmas Ideas.

  4. Thank you for reinforcing the importance of renewal and proper tagging.

    Wishing you Mega $uccess !

  5. Congratulations!! You should be extremely proud of yourself and your work!! The little stocking peepers are just adorable. I can’t wait to pick up this magazine! Thanks, also, for reinforcing the Etsy tips of renewal, tagging, and photography ~~ Continued success!

  6. Congratulations on getting into BH&G magazine! I can see why you made it, your stocking are so clever!

  7. Thanks so much guys! It was quite a shock but I had followed the tips from those before me. I always had success with things around the Holiday due to my shop being focused mostly on Holiday Decor, but I realized that keeping your shop fresh, renewing, and constantly tweaking was what made everything fall in to place for them to find me in April! I thought I would share to really reinforce the techniques that work!

  8. Congrats on your first published project—I can totally see why they chose it! Great tips on getting noticed on Etsy too! *Ü*

  9. what I’d like to know is how to submit to magazines. It’s great if they find you, but I think it’s probably more common to go looking for them!

  10. Good for you! Congratulations. I like your thought about keeping holiday items posted year round.

  11. Good job!! And thanks for the great tips!

  12. Congratulations on getting published. Your stocking is adorable!!!

    Thanks for sharing your tips too.

  13. Congratulations! I hope to be found some day as well. Yea for you!!!

  14. how can you your self get a hold of magazines?

  15. This is such a great opportunity for you. Congrats! I am working hard on all the suggestions you gave for my Etsy shop. Jeanpatchbymk

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