Saturday , 10 April 2021
Internal Links are hyperlinked keywords and phrases that point at a page on the same domain as the domain that the link exists on.

What Exactly is an Internal Link and How Does it Help Your SEO?

Silver Necklace set with Cobalt Blue Dichroic Glass

Silver Necklace set with Cobalt Blue Dichroic Glass by: a sharee design


I have talked about why Etsy sellers should have their own website along side their Etsy shop. Today I am going to talk a little more in depth about what  Indiemade has to offer Etsy sellers!

What Exactly is an Internal Link and How do They Help?

Internal Links are hyperlinked keywords and phrases that point at a page on the same domain as the domain that the link exists on.

In layman’s terms, an internal link is one that points to another page on the same site.

Use your descriptive keywords and phrases  in anchor the text that match the keywords the source page is trying to target.    So, if you are blogging about a silver necklace you just made be sure to link back to your silver necklace in your Indiemade shop.  Use “silver necklace” as your keyword and link it to your item.

Internal links are links that go from one page on a site to a different page on the same site. Internal links are mainly used in site navigation.These type of links are useful for a number of  reasons:

  • They allow readers to navigate a website.
  • They help establish information hierarchy for the given website.
  • They help spread link juice (ranking power) around websites.
  • Insure that your website gets properly spidered and that all pages are found by the search engines
  • Build the relevancy of a page to a keyword phrase
  • Increase the PageRank of an internal page

The only requirement for an internal link is you have to have pages where you can create hyperlinked keywords.  There are opportunities on every page of an Indiemade site to place an internal link.

Indiemade pages:

  • Shop main page
  • Item pages
  • About
  • Policies
  • FAQ
  • Calender
  • Unlimited Shop Sections
  • Unlimited Events
  • Unlimited Galleries
  • Unlimited Blog Posts
  • Unlimited News Updates

With the items and all the unlimited pages your site can grow quickly and get indexed by Google quickly with the proper SEO and back linking off site.

Check out what happens when you have more pages to promote and optimize for search engines.   Here is a screen shot of my traffic to my Indiemade site in it’s first week.

indiemade trafic

Imagine hundreds of pages on your own site optimized for your keywords and phrases. .. that’s the power of Indiemade‘s platform!

Here are some examples of these pages put to use.

indiemade calender

Each one of your events the you create appear on your calender and have their own separate page.   Each event gives you another opportunity for internal linking.  Internal linking helps your Google ranking and helps your buyers navigate through your site.   You can see in the example below that I am using the key phrase “modern steampunk necklace” as my anchor text.

indiemade event

Another great feature that Indiemade offers are galleries.  You have an unlimited amount of galleries which is awesome!  Galleries give you a chance to be creative and show off your work.  To stick with the theme of great SEO, there are also opportunities to add text and links using your keywords.

indiemade event

Check out this creative use for  a gallery: aSharee Design is using one of her unlimited galleries as a way to show off her sold items.

Here is a quick look at the SEO for a item page on Indiemade.  Titles, keywords, descriptions, internal linking, and the ability to change the alt tag in every single picture, make up the strong SEO of an Indiemade listing.

indiemade seo


To keep track of all this traffic coming in you will have to install Google Analytics for your site.  It is a extremely simple task , and the video below I show you how to get it done in less than 3 mins!!

Installing Google Analytics for your Indiemade site.

Here is my Indiemade shop Timothy Adam Designs.

I am offering a special package to help anyone who signs up through Handmadeology for Indiemade get a jump start on your shop.

I have written three must have ebooks for any Indiemade shop owner, and you can get all 3 for only FREE.

indiemade seo

Simple SEO For Indiemade Shops  $12

Without traffic and views coming to your Indiemade shop, you will neve make any sales. Getting shoppers into your shop is the first step to making sales. There are many ways to get traffic but the best way is free traffic from Google. There are millions of searches everyday and proper SEO (search engine optimization) can help you harness the power of Google.

The great thing is that Indiemade has made it easy for sellers to maximize their SEO. Simple SEO is an easy-to-follow guide that can help any Indiemade shop owner properly set up their shop for SEO.

I have been selling online since 2007. In this step-by-step how-to I will show you how I get over 700 visitors just from Google and other search engines per month.

I will explain exactly how I am putting my keywords to work to get FREE traffic from Google everyday.

social media for indiemade shops

Social Media Success Plan $18

If you are ready to learn how to decrease the amount of time you spend promoting your Indiemade items and at the same time maximize your results, the Social Media Success Plan  is just for you!  These are the basics that will help take your Indiemade shop to the next level.  Once you get into a rhythm you will be able to perform these 10 steps of the Social Media Success Plan in less than 30 minutes.

pinterest made easy

Pinterest for Business  – Made Easy  $22

That’s why I’m going to explain everything you need to know about this hot new social property – so you don’t have to waste a bunch of time getting up to speed. You’ll be able to move right in and start using Pinterest like a pro to…

Link your social media accounts – because not everyone follows you everywhere, so it’s critical to cross promote!

Set up your pinboards for maximum effectiveness – so your visitors will know that you are the authority in your niche.

Pin consistently – it’s not as random as it looks, and if you try to use Pinterest that way, you’ll be wasting your time.

Attract followers – Because it IS a social network, and that means followers are critical to your success.

Encourage repinning – because the ultimate goal of pinning your posts is to get them repinned – I’ll show you how to make that happen.

It’s a lot to take in all at once, but I’ve broken it down into a simple, actionable plan you can easily implement.

  • The Pinterest Vocabulary – because if I don’t understand that, I’ll be lost from the start!
  • The Pinterest Tools – So I can pin faster and more efficiently, and help my blog visitors to do the same.
  • The Pinterest Etiquette – because looking like a newbie isn’t good for business!
  • What makes a good pin? – knowing this will help me create pinnable blog posts and pages.
  • How to share my pins – so I can share important information with my Facebook fans and Twitter followers

Here is how you can get your hands on these ebooks for FREE.

1. Sign up for Indiemade.

2. Fill out the form below

[si-contact-form form='1'] 

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  1. Great article and thanks for the shout out to my new indiemade shop!

  2. Why is having an indiemade shop more important than having your own web site?

    I understand why we should have a site outside of etsy for our shop, but I have only a very limited part of my day available to work on my website or another site or my own designs. Because of my health, I must prioritize because I cannot get everything done that you say is important for a shop owner to have.

    So, for me, I must pare down what I do to the absolute necessities. And, I would love to know what they are. In an ideal world, I would be able to work on my designs, work on social media and now open up more shops to initialize and maintain, in addition to everything else that MUST be done.

    Please, either come up with a reasonable list that many of us etsy sellers can actually do, or let us (and, yes, I mean us. There are many etsy sellers with disabilities and who take care of someone with disabilities) know where we can get reasonable help in doing all that should be done.

    For me, my jewelry design is what keeps me going; that is extremely important to me. And, I know I need a social media presence, but unless I can get help in these other areas, most of your recommendations get filed under “Would be nice to do/have.”

    I would live to see articles and/or resources that are reasonable, eg. they don’t cost an arm or a leg I don’t have. :) Maybe a barter system or a system in which I can pay a percentage of the sales I make.

    Well, I’ve expressed my concerns with the present state of affairs and the enormous amount of advice we are given as “must dos.” any help and/or suggestions would be greatly appreciated and I’ll get off my soapbox now. :)

  3. EXACTLY what I was looking for, thank you! I just set up my IndieMade site and was wondering how to go about getting some traffic.

  4. Hi Tim,

    Just a note to say how much I appreciate your posts, articles and information. I have had a little store on Etsy for about a year and a half-still not overly successful-still sometimes pay more in fees than what I sell in a month. Not giving up yet!!

    But something I realize as I glean help, advice and information that you so generously provide (much of it for free), is that although we live in a world now where so many people believe that they deserve to be spoonfed and “given”everything they need without having to earn it, work for it or pay for it, it’s only because of people like you that I have made it this far. (Sorry, that was one huge run-on sentence!)

    The learning curve on using computers, seo, how to blog, online marketing, and even just taking great photos is so huge that it could take YEARS of preparation just to begin. Then you step in, and with your years of experience, help walk us through it all. Some of your info you sell (like any business person taking care of their families should), but much of it is freely given- even video how-to’s!

    I realize that if I am going to be a successful artist and business person, I have to do it. I do. Nobody owes it to us to run our businesses for us, or to give us all their years of experience to help us out.

    So thank you for all you do! So many of us appreciate the “enormous amount of advice we are given” that you give for free. I’ll get off my soapbox now.

    • Thank you for your kind words Julie! Helping others succeed is my passion. Even if it’s just learning how to install this… or fix that… it’s the little things that add up! I love hearing from readers like yourself…. thanks!!!

  5. People in a group I’m very active in are asking about the difference between IndieMade and SupaDupa; this really makes me happy I’m going to go with IndieMade! Uummm, Tim? If I paid you the $12, would you build my site for me?! Okay, I’m just kidding! Sorta… :0)

  6. Hi Tim – just curious why you don’t like SupaDupa…I got in on their free for life deal and although there are some things I would like to change, they seem to be pretty responsive to suggestions and are already making the changes that need to be made.

    Free is always good – just interested to hear your two cents.

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