Your Best Year is Here!
Are you ready to have the best business quarter of your career? What about next year? Do you even know what the business of your dreams would look like?
Imagine building your dream house without blueprints – you show up every day and lay bricks or set concrete where you think they might go with no clearly defined plan. Do you think you would be perfectly content with the end-result after years of free-form building? The funny thing is, that’s how the majority of us run our creative businesses! We chase emails, get lost in creating, and spend way more time “researching” on Pinterest than we ought to.
You wouldn’t spend your time and energy building your dream house without blueprints – it would be a waste of valuable resources! After all that hard work, you want the finished product to be perfect.
That same logic needs to be applied to your creative career. The first questions I ask my clients are always, “What do you want for this business? What do you want from this business? What would absolute success look like for you?” And I expect them to answer me with a business role model or another big vision for the future. If they can’t, I know that the first item on our agenda together is to help them identify a destination.
The fact of the matter is, many of us are wandering in a zig-zag formation toward vague plans. We’re metaphorically out in a field laying the bricks of our dream house any which way and hoping for the best. And with just a few simple changes, we can channel our efforts into more productive results. Know why? Because …
Clear Priorities + Focus = Dreams Come True
I’m going to leave you with a few tips and a little preview into the planner I’ve created to help me organize my own business. I realized very early on that success doesn’t just happen to people – it’s made with every deliberate action you take in the right direction!
Therefore, I urge you to …
Plan Multiple Projects in Advance
In other words, have a list of what projects you’ll start next. For example, on my professional to-do list, I’m writing a third e-program, a book, and stocking the Energy Shop for its biggest sale of the year.
When you finish a big project, you will feel an impulse to watch stats to see what happens for days (or weeks). It’s natural to want to do so, but you’ll have to fight that unproductive tendency. Knowing what to work on next will be your best battle plan against a stall.
Do More of What Works
A well-planned business is one that prioritizes what has already been proven to work. It’s fabulous to experiment with new products and keep things fresh and exciting for both you and your customers. However, be sure you’re doing a lot more of what you already know works and brings in income.
If you’re not bringing in income with your creative business, it means you simply haven’t found what works yet. Therefore, don’t invest all of your time doing what you’ve been doing. It’s time to try new things and change up what you have to offer.
Here’s an excerpt from Your Best Year: 2014 Productivity Workbook and Creative Business Planner to help you identify what’s working:
- What activities, products, actions, or ideas worked for you this year?
- What was your best creative business payday? What product or service sold well? What actions brought subscribers, fans and followers? (If there are none, don’t worry! But do take note. Going forward, you’ll want to focus your efforts on activities that DO generate these results.)
- What didn’t work? What’s costing time and money without generating a return?
- What do you want MORE of in 2014?
- How might you change your approach going forward?
Your Best Year Planner is 200 pages long. It starts out as a productivity workbook with prompts like the questions above to help you reevaluate what’s working and what’s not working in your business. Then, it transitions into a 15-month calendar (starting with October 2013) that’s broken up into quarterly sections to help you organize your goals.
It’s created with this formula in mind: Clear Priorities + Focus = Dreams Come True. It will help you clearly name your priorities, improve your focus, and make your business dreams come true! I adopted this style of goal-setting about a year ago, and my business has grown by income-producing leaps and bounds. Let me help you do the same! Click here for more information, and get your digital copy for only $10!
Here’s wishing you much success and all the best, Lisa Jacobs