I started blogging right around the time I launched my Etsy shop in 2007. My wife said I should start a blog and at the time I had no clue what a blog was! Fast forward to 2012, and things are just a bit different.
Here are a few articles from Handmadeology that will help you build and promote your blog!
If you are looking to get some exposure for your blog post after you have written it, here a great infographic from DivvyHQ that explains it all.
You Blog Post Promotion Checklist
If you want to print this off here are the instructions.